For Purpose Kids Launches Kickstarter Campaign to become a community “Where Conversations That Matter, Begin.”

October 08, 2019


For Purpose Kids Launches Kickstarter Campaign to become a community “Where Conversations That Matter, Begin.”

Social good kids’ brand expands beyond teaching kindness & doing good to delivering products & experiences to help start kid-friendly conversations that matter.

REDONDO BEACH, CA (October 8, 2019)- For Purpose Kids launched a Kickstarter campaign in the Publishing/ Children’s Book category with an expanded focus, to become a community “Where Conversations That Matter, Begin.”

Founded in 2016 by Misty Castañeda, a Mom and a passionate global citizen, after seeing a video of a six-year-old boy named Dane who was using his artistic skills to “do good” for others in his community, she started thinking about how different the world might look if parents and society consciously raised kids to be more like him.

After recognizing a noticeable gap in the marketplace for engaging resources that inspired social good in a kid-friendly way, she decided to tackle the problem head-on, creating the interactive learning program we now know as For Purpose Kids.  The brand’s Toolkits and Parents’ Choice Foundation® Award-Winning Subscription teaches kids, ages 5-10, how to connect to the world and their communities by being kind and doing good for others, animals & the planet.

However, as a result of insights gained over the past two years, For Purpose Kids is expanding beyond teaching kindness & doing good to becoming a community "Where Conversations That Matter, Begin."  The social good business will deliver products & experiences to help start kid-friendly conversations that matter. 

As Founder, Misty Castañeda discusses, “In recent months, the tough social issues we’re facing have felt more and more inescapable and the conversations we’re having, or NOT having, are much greater than we realized.  Whether we’re struggling to address feelings around diversity & inclusion, gender equality, bullying, gun violence, LGBTQ communities, immigration, access to education, or climate change – ignoring these subjects is no longer an option.”

When asked why this is so important to her, Misty responds, “When my son grows up and learns about this time in our country’s history and asks what I did to stand up and speak out against the injustices that were occurring, I want to be able to confidently tell him ‘I did everything I could’ to make sure these issues do not get continue to be overlooked in generations to come.”

While For Purpose Kids will continue to sell their Toolkits & Subscription to kids & families, they will be offering new products & experiences, including a New Book Club for 3-8 year olds, a dinner series for parents and volunteer events for families in the Los Angeles area.

“I’m extremely excited about this next phase with For Purpose Kids,” says Misty, “and can’t wait to see where these conversations lead for kids & families in the US and around the world.”


About the Kickstarter Campaign:

The Kickstarter campaign launched on October 8, 2019 and will run for 30 days, ending on November 7, 2019.  The campaign goal is $15,000 and the Rewards available include both products and experiences ranging from $1-$1,000.

Available Rewards with the Kickstarter Campaign:

  • Kindness Cards & Color Me Kind Package
  • 30 Day Kindness Calendar (available as a download or printed)
  • Limited Edition “Global Kidizen” Tee
  • For Purpose Kids Toolkits & Subscription
  • “Conversations That Matter” Dinner for Adults
  • Co-creation of a NEW For Purpose Friend
  • Volunteer Experiences with the Founder
  • *NEW* FPK Book Club, launching January 2020
    • Our new bi-monthly book club, designed for 3-8 year olds, will include:
      • A thoughtfully selected children's book, about a specific topic (some examples include gender equality, access to education, bullying & gun violence, LGBTQ+ communities, climate change)
      • Conversation starters to connect kids & their families to the featured book.
      • Highlight of a real-life "For Purpose Kid" doing amazing things in the world.
      • An age appropriate, fun DIY activity, created by For Purpose Kids.


Link to campaign- https://www.kickstarter.com/projects/forpurposekids/for-purpose-kids-where-conversations-that-matter-begin

About For Purpose Kids:

For Purpose Kids is a social good brand delivering products & experiences to help start kid-friendly conversations that matter.  Founded in 2016 by Misty Castañeda to cultivate empathy, compassion and purpose to inspire the next generation of global citizens, For Purpose Kids is passionate about becoming a community “Where Conversations That Matter, Begin”.   With products and experiences designed for kids ages 3-10 and their families, For Purpose Kids is an inclusive community where it’s safe to learn from one’s mistakes and where everyone supports each other as we all grow together.

Give Back Program

For every product reward selected (or item purchased), meals will be given to kids at the Sunaayy Foundation, an organization in New Delhi India, that provides basic education, nourishment and support for underprivileged children ages 3-12 in makeshift, outdoor classrooms.

For more information:

Misty Castañeda


(713) 492-1527


Press Kit: https://forpurposekids.com/a/press-kit

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