About Us:

For Purpose Kids is a social good brand inspiring the next generation of global citizens by teaching kindness and doing good as a way of life.  Encouraging children to become global kid-izens, one act of kindness at a time.  Our engaging Toolkits & fun "Color Me Kind" products inspire active learning for kids, ages 5-10, around helping people & communities, animals and the environment.

Our Subscription of Toolkits includes curated books and fun, interactive activities around helping people, animals and the environment.  Each Toolkit focuses on a special cause and our activity guides use multi-cultural characters to help your kids connect to the world around them.  With touch points built into each toolkit, you're not only promoting goodness, you're making a habit of it.  

Our Story:

Kids are the future. And we want to do everything in our power to make that future a kind and compassionate place. After watching a video on Facebook of a six-year-old boy named Dane, who used his artistic skills to “do good” for others in his community, our founder, Misty Castañeda, started imagining how different the world might look if we, as parents, consciously raised kids to be more like him. After recognizing a noticeable gap in the marketplace for resources that teach social good in younger children, she decided to tackle the problem head on, creating the interactive learning program we now know as For Purpose Kids. 

We envision a future where children learn love and acceptance over hatred and fear, and it carries into their adulthood as they become global citizens. Where we not only embrace our differences, we celebrate them. Where we live in gratitude and focus on sharing with those who have less. Our Toolkits inspire children aged 5 to 10 to learn about being kind and doing good for people, communities, animals & the environment through activities, books and events. Built upon a subscription model for ongoing, interactive learning, the Toolkits engage young kids in meaningful conversations using multicultural characters and stories. There’s no better way to foster kindness and compassion in the world than through education and storytelling focused on compassion, rather than noticeable differences.

Leading By Example:

A large part of our mission at For Purpose Kids is to practice what we teach, and that means leading by example as a Social Good Company. 

We Source:

When possible, we source our products from responsible and socially conscious companies and print on recycled paper. One of our sourcing partners is Yoobi, a company that believes every child should have access to basic school supplies to help them learn and be creative. Yoobi produces our Journal of Purpose & Action, and has donated to over 3 million classrooms.

We Partner:

We also partner with companies that offer amazing products for kids while making the world a better place. Our goal is to make it faster and easier for socially conscious people like you to shop, knowing you're not only getting cool things for your kiddos, but that you’re taking active steps to make the world better. We learn by doing, after all.  Our partners include Yoobi, Doing Good Works, No Issue, Bella + Canvas, Pledgeling & Imani Collective.

We Donate:

For every Toolkit purchased, 5 meals will be donated to kids at the Sunaayy Foundation, an organization in New Delhi India, that provides basic education, nourishment and support for underprivileged children ages 3-12 in makeshift, outdoor classrooms.

Donation tracking done in partnership with Pledgeling and real time donations are visible on our website.

Press coverage
"The concept of For Purpose Kids is both interesting and needed. The contents are designed to help children make a habit of thinking about and doing for others."
Parents' Choice Award Subscription Box Winner
Parents' Choice Foundation Website
"We are one of the first subscription boxes encouraging children to become global kid-izens, one act of kindness at a time. Our goal is to help children plant the seeds to grow a better future by learning to be kind and make the world a brighter place. But our goal is not only to be known as a subscription box company- our goal is to become a kid’s brand offering unique books, clothing and merchandise for kids that will continue to inspire them to be kind & do good, as well as to become a platform highlighting other social good kids’ brands working hard to make the world a better place."
Life and Work with Misty Castañeda
VoyageLA - December 17, 2018
"That’s why we were so excited to be introduced to For Purpose Kids and to hear their answer to our all-important question, #WhoWillYoobi? Their answer: The first social good kids brand focused on inspiring the next generation of global kid-izens by teaching kindness & doing good as a way of life. Boom. Okay, that’s a brand we’d like to work with and get behind."
Top 5 Reasons Why We Love Working With For Purpose Kids
Yoobi News Blog
Parents Choice Awards® Subscription Box Winner
2018 Winner of Good Gifts That Do Good
Misty Castañeda
Founder & Cultivator of Purpose
Misty Castañeda is the Founder & Cultivator of Purpose at For Purpose Kids, an award-winning, social good brand inspiring the next generation of global citizens by teaching kindness and doing good as a way of life. The Toolkits, Quarterly Subscription & Color Me Kind products were inspired by Misty’s love of learning about others through travel and service and it brings her great joy to inspire young kiddos to do the same. Misty has always had a passion for working with kids, volunteering and traveling the world. She grew up in Vermont and attended James Madison University, where she graduated with a BA in Interdisciplinary Social Science and a Teaching Certificate in Early Childhood Education. After teaching primary school in the UK after college, Misty returned to the US, knowing that a life abroad would one day be a part of her future. After a successful career in Hospitality Sales & Marketing for over 13 years, Misty left the corporate world in 2013 to both pursue the development of a company focused on doing good in the world and to live abroad in Hong Kong with her now husband and stepson. Living in Asia opened up a whole new world of opportunities for Misty and only added to her resolve to develop a company with heart, that would have a positive impact in the world. For Purpose Kids, launched in 2017, is the culmination of all her passions, experiences and dreams and her goal of inspiring others to be kind and do good in the world has now become a reality. Currently, Misty lives with her husband, Julio, and young son, Matteo, in Southern California, but can be found frequently traveling back to Hong Kong, a place that has captured her heart.
For Purpose Kids Full Color Logo
For Purpose Kids Brandmark
For Purpose Kids Press Kit
★ ★ ★ ★ ★
"We received our For Purpose Kit in the mail and were so impressed by its contents. The ideas in the book cover a range of options and allow the opportunity for kids of all ages to make a difference in their local communities. The activities have not only sparked conversations within our family about the many ways we can help others, but also has shown my girls that you are never too young to be a giver and a doer. "
★ ★ ★ ★ ★
"My granddaughter is thrilled with her new Do Good Starter kit! She immediately did a puppet show that was funny , creative , & showing helping & kindness. She set up her giving book. Thank you for a wonderful project for us to share!"
★ ★ ★ ★ ★
"My 5 year old son loves getting his For Purpose Kids boxes. And this one in particular has so far been his absolute favorite (and mine)! The book sends a beautiful message about caring for animals and nature - and the origami animals kept us busy for hours. I was surprised at how much my son loved the bracelet, but he does :) And of course the little toy animals are were a big hit! We are still working through some of the games and activities, which are fun to do on our own, or with friends."
★ ★ ★ ★ ★
"L❤️VE these T-shirt’s! My kids loved receiving these. They spent an afternoon on a rainy Sunday coloring them in and we talked about what kindness can look like. And the best part is they can share their art work with friends at school❤️ Thinking of investing in a few as birthday gifts for my daughters friends."
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