About Us:

"Where Conversations That Matter, Begin."

For Purpose Kids is a social good brand delivering products & experiences to help you start kid-friendly conversations that matter.

Our purpose is to cultivate empathy, compassion and purpose that will inspire the next generation of global citizens.

Regardless of where you and your family are in the journey, For Purpose Kids will meet you where you’re at- to help you and your kids have conversations that matter. 

Our Toolkits and Parents’ Choice Foundation® Award-Winning Subscription teach kids how to connect to the world and their communities by being kind and doing good for others, animals & the planet. Each Toolkit includes beautifully illustrated books and fun, interactive activities focused on a cause using multi-cultural characters (The For Purpose Friends) to help kids connect to the world around them- perfect for ages 5-10.

Our "Color Me Kind" products, Kindness Calendar and upcoming FPK Book Club (launching January 2020) inspire active learning for kids, ages 3-12, around a variety of important topics.  For Purpose Kids is excited to announce we are expanding beyond teaching kindness & doing good to addressing topics such as diversity & inclusion, gender equality, bullying, gun violence, LGBTQ communities, immigration, access to education, and climate change.  There are so many more things we need to be talking about with our kids and we can't wait to empower our community to lead the way.

We’re an inclusive community where it’s safe to learn from our mistakes and where we support one another as we grow together.

Our Story:

Hi- I’m Misty Castaneda- a “busy” Mom to an energetic three year old, a Passionate “Do Gooder” and the Founder of For Purpose Kids.  Like most parents, I want my son to grow up to be kind & compassionate and to live in a world where everyone is accepted for who they are, where being kind & doing good are as much of a priority as getting good grades and being successful. 

Can you imagine what that world would look like?

A few years ago, I saw a video on Facebook, by a six-year-old boy named Dane who was using his artistic skills to “do good” for others in his community.

I started thinking about how different the world might look if we, as parents and as a society, consciously raised kids to be more like him.

After recognizing a noticeable gap in the marketplace for engaging resources that inspire social good in a kid-friendly way, I decided to tackle the problem head-on, creating the interactive learning program we now know as For Purpose Kids.  

With a background in early childhood education, I understand the benefits of planting seeds of kindness and compassion at a young age. And as someone who’s been fortunate to travel, live and volunteer around the world, I also know the amazing things that can happen when we learn about other cultures and ways of life. 

At For Purpose Kids, we envision a future where children learn love and acceptance over hatred and fear, and it carries into their adulthood as they become global citizens. Where we not only embrace our differences, we celebrate them. Where we live in gratitude and focus on sharing with those who have less. We believe there’s no better way to foster kindness and compassion in the world than through education and storytelling in an engaging, fun and empathetic way with our youngest of citizens- will you join us?

Leading By Example

A large part of our mission at For Purpose Kids is to practice what we teach, and that means leading by example as a Social Good Company. 

We Source:

When possible, we source our products from responsible and socially conscious companies and print on recycled paper. One of our sourcing partners is Yoobi, a company that believes every child should have access to basic school supplies to help them learn and be creative. Yoobi produces our Journal of Purpose & Action, and has donated to over 3 million classrooms.

We Partner:

We also partner with companies that offer amazing products for kids while making the world a better place. Our goal is to make it faster and easier for socially conscious people like you to shop, knowing you're not only getting cool things for your kiddos, but that you’re taking active steps to make the world better. We learn by doing, after all.  Our partners include Yoobi, Doing Good Works, No Issue, Bella + Canvas, Pledgeling & Imani Collective.

We Donate:

For every product purchased, meals will be donated to kids at the Sunaayy Foundation, an organization in New Delhi India, that provides basic education, nourishment and support for underprivileged children ages 3-12 in makeshift, outdoor classrooms.

Donation tracking done in partnership with Pledgeling and real time donations are visible on our website.