When we wonder about people and places we don’t know, we learn so much more about our world and ourselves – and just how much we all have in common too.
Like many countries, there are a multitude of cultures and identities in the United States. I want to share why we chose Xander as the first of the Global Kidizens from the US. The inspiration for our brand started in 2015 with a young boy from Houston, named Dane. He closely resembles the current version of Xander...and my son, Matteo. At For Purpose Kids, we believe in embracing lived-experiences, which is why we work closely with development partners for each character. We felt it was important to maintain a connection to our origin story, and also acknowledge the responsibility that we have in raising boys in the United States. With privilege comes responsibility and that is something we take very seriously.